It's simple. If investors don't know you exist, they won't invest.
That is why we founded HadKeren — Hebrew for 'unicorn' — to work with public companies, and those on their way to becoming public. Our years of exposure to the behind the scenes workings of financial media puts us in a unique position to help guide companies through the complexities of investor relations marketing.
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HadKeren was founded to fill a gap that was exposed by the wave of Israeli tech public offerings in 2021. While the success of so many incredible companies going public was rightly celebrated, the need to address the lack of understanding of the institutional investor community was made obvious. This was felt most strongly by founders and VCs who had seen downturns in their holdings within months of their stock floating.​
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Founded and managed by Yaniv Cohen, a veteran of media covering the financial markets, HadKeren works with companies to ensure they do not fall into the trap of a lack of exposure and identity in front of a community that are just as important as their customers. HadKeren's sole focus is to put Israeli tech company's stories in front of investors in the public markets EVERY, SINGLE, DAY.